Many competitor systems advertise basic people counting, but fail to deliver the rich behavioural insights needed to drive modern retail or facilities management strategies. Here’s what you’re missing out on if your system doesn’t include key advanced metrics:
1. Visit Duration – Lack of Context Behind Visits
If visit duration isn’t captured
- You can’t differentiate between high-engagement visits and quick walk-throughs.
- Queue wait times, in-store experience quality, or layout effectiveness go unmeasured.
- You miss out on linking dwell time to conversion rates or upselling opportunities.
| Implication: Your people count is just a number — without understanding what happened during those visits. |
2. Outside Traffic – No Benchmarking or Conversion Funnel
Without outside traffic data:
- You can’t measure your attraction rate — how many passersby actually enter.
- It’s impossible to calculate window conversion, a vital KPI for retail store design and marketing.
- You lose the ability to benchmark store performance across locations or against industry norms.
| Implication: You can’t diagnose why traffic is low — or if footfall is good but your store isn’t converting. |
3. Returning Visitors – Missed Insight on Loyalty and Engagement
Without tracking returning visitors, you can’t:
- Measure customer loyalty or identify trends in shopper retention.
- Distinguishing first-time buyers from regulars which affects how you evaluate marketing campaigns.
- Understand long-term value (LTV) of foot traffic — critical for lifetime ROI assessment.
| Implication: You’re flying blind on whether your store experience is winning repeat business. |
4. Staff Exclusion – Skewed Data and Misleading KPIs
If staff aren’t excluded from counts:
- Your footfall figures are inflated, especially in low-traffic or high-service environments.
- Metrics like conversion rate, sales per visitor, and staff-to-visitor ratios are distorted.
- Staffing decisions based on bad data may lead to overstaffing or understaffing.
| Implication: Your data is fundamentally inaccurate — misleading stakeholders and harming operational decisions. |
✅ Why Smart Urban Sensing Footfallcam Stands Apart
FootfallCam SUS includes all of the above as standard, giving you a complete picture of shopper behaviour and store performance — not just a raw count of people. This ensures trustworthy data, better strategic decisions, and measurable ROI.
🚫 Without These Metrics:
- Sales targets are generic instead of store-specific.
- You can’t justify targets to staff, landlords, or HQ using real traffic insights.
- You risk underperforming stores being misjudged, or high-potential stores being undervalued.
- Missed opportunity to optimise marketing ROI and staff performance goals based on Real data.
✅ Smart Urban Sensing FootfallCam Enables Data-Driven Sales Forecasting
With full visitor behaviour analytics, FootfallCam helps retailers:
- Set accurate sales targets per store, per hour, per demographic.
- Align staff and marketing budgets to real performance potential.
- Create a repeatable framework for expansion, benchmarking, and store evaluation.